Conversations with the Masters of Advertising, with forewords by Keith Reinhardt, Marcello Serpa and Joe Pytka. What are the great ads we can learn from? The ones that were considered great when they were done, and are still considered great now. And the people who did them. Why and how they did them, how they wrote them and what they can teach us. If you ask 30 of the most influential people in the media, world-wide, whatever you wanted, imagine how much you could learn. Of course you couldn’t get to speak to all these people yourself. No problem, Hermann Vaske asked them all the questions you would have asked yourself. Standing on the Shoulders of Giants: by Hermann Vaske dgv - Die Gestalten Verlag, Berlin Published September 2001 Paperback, 377 pages ISBN: 3931126692 Standing on the Shoulders of Giants. von Hermann Vaske dgv - Die Gestalten Verlag, Berlin erschienen September 2001 Taschenbuch, 377 Seiten ISBN: 3931126676 Order at Amazon.com Bestellen bei amazon.de

„Standing shoulder to shoulder in the book are such world leaders in the creative field as Tim Delaney, Paul Arden, Lee Clow, Marcello Serpa, John Hegarty, Joe Pytka, Wim Wenders, Hugh Hugson, Alan Parker, Ridley Scott and Dennis Hopper." CANNES LIONS 2001 WINNERS „Standing on The Shoulders Of Giants profiles the biggest names in advertising, ranging from Lee Clow, creator of the "1984" and "Think Different" ads for Apple, to Scott, who has directed everything from the "1984" Super Bowl commercial to feature films like Blade Runner and Gladiator." USA TODAY "The masters of creative communication." HORIZONT "Vaske’s interviews, which have garnered a cult following in the world of advertising, are also a good read for non-advertising people." DIE WELT "Vaske asks funny questions." DER SPIEGEL